MCCU Shares Story of Debt Recovery through Just Getting By Partnership

Marshall Community Credit Union is partnering with CU Solutions Group (CUSG)’s Just Getting By (JGB) campaign to tell the story of Lisa M. The story follows Lisa as she works to get her finances back on track, following a medical diagnosis with the help of her credit union and its CEO, Heather Luciani.

Lisa, a hairdresser, discovered her kidneys were failing after a trip to the doctor. In return, she was forced to cut work hours to make time for dialysis. The MCCU CEO, a longtime client of Lisa’s, decided to step in and help. Through Luciani’s guidance and friendship, Lisa was able to take financial strides in the right direction.

As part of MCCU’s and Lisa’s involvement, JGB is producing a series of videos and graphics to share on the campaign’s Facebook, Twitter and Instagram pages. The story of Lisa and Heather can be viewed on MCCU’s YouTube channel or by visiting their website.

The JGB movement began in 2015 when the Michigan Credit Union League (MCUL) looked for an opportunity to make a difference in the lives of struggling Americans. The answer became Just Getting By – a feature-length documentary featuring the stories of financial hardship experienced by people across the nation. As the team quickly discovered, there were too many stories to tell in one film, and the issues at the heart of the conversation — a fundamental lack of financial literacy and a general reluctance to talk about our personal finances — were too widespread to address without taking a more hands-on approach.

Today, JGB is produced by CUSG, MCUL’s league service corporation, in coordination with CUBE TV Studios. It has become both a platform to showcase stories of financial hardship and a resource for consumers to get help.

By sharing the JGB stories of their members, credit unions can become part of the campaign. In doing so, participating credit unions are demonstrating to their membership and to their communities, that they care about and actively support the life-changing work of the JGB campaign.

Additional JGB content and information on getting involved with the project is available here.