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Marketing & Media Relations Center

From consumer campaigns and media relations to financial education and award-winning work, the MCUL Marketing & Media Relations Center gives Michigan credit unions the resources to build their brand and tell their story.

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Campaigns & Advertising   Media & Public Relations  

Financial Education   Awards & Recognition

 

  CAMPAIGNS & ADVERTISING

Try a Credit Union Campaign

MCUL’s consumer awareness advertising campaign, supported by member credit unions.

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MCUL Brand Kit

Downloadable MCUL logos for use in social media, press releases and other marketing.

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  MEDIA & PUBLIC RELATIONS

Media Relations Toolkit

Useful information to help you generate positive press for your credit union.

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Press Release Templates

Fill-in-the-blank templates for announcements, events and milestones.

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Crisis Communications

Guidance for managing communications during difficult or sensitive situations.

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CU Careers

Post your credit union's open postions on MCUL's Careers board.

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Social Media Strategy & Member Engagement

Learn practical strategies from Filene for using social media to build trust, connect with younger audiences and strengthen member relationships.

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Next Generation Member Growth

Explore Filene's research on how younger consumers engage with financial institutions and what drives trust, loyalty and long-term relationships.

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  FINANCIAL EDUCATION

Financial Education Resources

Turnkey resources and inspiration to deliver impactful financial education at any age.

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Financial Reality Fairs

Information for hosting a Financial Reality Fair simulation to teach young members smart money habits.

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Member Education Programs

Resources to help members build financial confidence and well-being.

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Marketing & Business Development Certification School

Earn your Credit Union Certified Marketing Executive™ or Certified Credit Union Business Development Professional™.

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Understanding Gen Z Consumers

Gain insights from Filene into how Gen Z approaches money, banking and financial decision-making.

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  AWARDS & RECOGNITION

MCUL/MCUF Awards

Entry forms, deadlines and categories for MCUL and MCUF award programs.

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MCUL Award Submission Form

2027 MCUL Award info coming soon!

 
Award Entry Tips

Helpful hints on how to produce a winning award entry.

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