Building Awareness. Growing Opportunity.
For more than 25 years, Michigan credit unions have worked together to introduce consumers to a financial partner that puts people first. In 2027, Try a Credit Union will expand its reach through trusted creators, authentic member stories, community events and digital amplification that help more Michiganders discover the credit union difference.
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Why It Matters
When more consumers understand what makes credit unions different, credit unions across Michigan have more opportunities to connect with future members.
- Reach the next generation of members
- Build trust through authentic stories
- Increase statewide consideration of credit unions
- Support a stronger credit union movement across Michigan
Our Focus for 2027
Regional & Statewide Creators
Partner with trusted Michigan creators whose audiences stretch across regions and the state.
Larger Event Sponsorships
Increase visibility through high-impact community events that connect with consumers where they already gather.
Local Influencer Support
Help credit unions explore creator partnerships in their own communities while aligning local efforts with the campaign.
Authentic Member Stories
Show how credit unions help people save, navigate challenges and achieve financial goals.
Digital Amplification
Extend the reach of campaign content through strategic social and digital promotion that drives consumers to TryACreditUnion.com.
Growing Awareness Across Michigan
Every creator partnership, event activation and digital campaign helps introduce new audiences to credit unions. These results reflect the power of a statewide effort focused on meeting consumers where they are and inspiring them to learn more about the credit union difference.
Why Credit Unions Should Be Excited
Awareness Champions help power Michigan's statewide consumer awareness efforts while gaining access to valuable campaign resources, research and planning opportunities.
Awareness Champion Benefits
- Full Campaign Research and Insights
- Champion Insider Updates
- Campaign Asset Library and Customization
- One Complimentary Marketing Conference Registration
New for 2027: Emerging Champion Pathway
The Emerging Champion tier provides a gradual path toward full Awareness Champion benefits. Credit unions that contribute at their designated Emerging Champion level for three consecutive years receive full Awareness Champion benefits in the third year.
How This Benefits Your Credit Union
- Increased Visibility: Gain exposure through statewide influencer collaborations and grassroots events.
- Member Growth: Reach new audiences through peer-driven storytelling and authentic engagement.
- Brand Trust: Build credibility with the next generation through transparent, relatable voices.
- Leadership Recognition: Stand out as a leading credit union advancing the movement forward.
Help Shape the Future of Membership
The Try a Credit Union campaign continues to grow, creating new opportunities to connect with consumers through trusted voices, authentic stories and community experiences. Join fellow credit unions across Michigan in building awareness that inspires action and strengthens our movement for years to come.
For more information, fill out the form linked below or contact your League Representative.
I'm Interested — Tell Me More!
