Consumer Awareness Campaign

For more than 20 years, Michigan credit unions have united behind a statewide consumer awareness effort designed to introduce consumers to a financial partner that puts people first. Today, the Try a Credit Union campaign reaches audiences through influencer partnerships, authentic member stories, community engagement, digital promotion and advocacy efforts that highlight the value credit unions bring to their members and communities. By working together, Michigan credit unions are building awareness, strengthening trust and creating opportunities to connect with future members across the state.