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    IRA Workshop: Essentials and Advanced Workshop

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Consumer Awareness Campaign

Michigan stands alone as the only state with a cooperative advertising strategy for over two decades. Research shows our efforts continue to connect with diverse Michiganders, raising awareness for the credit union difference and helping drive one of the highest membership penetration rates in the country. Our Try a Credit Union campaign also serves as an advocacy tool with our local and national legislators to raise awareness for all credit unions and to emphasize credit unions’ impact on people’s lives.

 

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Thank you for your interest in joining the movement as a Credit Union Awareness Champion!

Your partnership powers the next chapter of Try a Credit Union — a more authentic, creator-driven campaign designed to connect with the next generation through real stories and real impact.

Please complete the form below, and a member of our team will reach out soon with next steps and ways your credit union can get involved.

Together, we’ll build a movement that amplifies the credit union difference across Michigan — and inspires more people than ever to say, “It’s time to try a credit union.”

Download the 2026 Awareness Champions Benefits Packet

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