Full Access to the Consumer Awareness Research Report

(Valued at $65,000)

2025 Consumer Awareness Report

Download the Full Report

Gain exclusive insights from our annual Consumer Awareness Research Report, which examines Michigan consumers’ financial habits, perceptions, and decision-making trends. This year, we’re taking a deep dive into Millennial and Gen Z banking behaviors, providing actionable data to help your credit union attract and retain the next generation of members.

Why this matters:

• Understand what drives consumer choices in financial institutions
• See how credit unions compare to banks in public perception
• Use data-backed strategies to refine your marketing and outreach

Exclusive Research Insights & Live Q&A with Our Research Partner

As an Awareness Champion, you’ll receive an invitation to an exclusive session with our research partner, where you’ll get a deep dive into the latest findings from the Consumer Awareness Research Report. This session will highlight key trends, consumer behaviors, and marketing strategies, plus provide an opportunity for live Q&A with the research team.

Why this matters:

• Gain expert insights directly from the team behind the research
• Ask questions specific to your credit union’s marketing challenges
• Use real-time data to shape your member engagement strategies

The recorded sessions are now available!

One Free Registration to the YOU Marketing Conference

(March 26-27, Grand Rapids, MI)

The YOU Marketing Conference is Michigan’s premier credit union marketing event, bringing together top industry experts and forward-thinking professionals. Awareness Champions, with dues paid in full and registered by Jan. 31, will receive one FREE registration—a $510 value—to this dynamic two-day event.

What to expect:

• Sessions on marketing trends, compliance updates, and lending strategies
• Hands-on workshops and networking opportunities with industry leaders
• Practical insights to help grow your credit union’s reach and engagement

Exclusive Sneak Peeks at Campaign Creative

Be the first to see the new Try a Credit Union campaign ads and creative materials before they go public! Awareness Champions get an exclusive first look at upcoming marketing content, including TV spots, digital ads and social media campaigns.

• Preview and provide feedback on statewide campaign messaging
• Align your credit union’s branding and marketing with the larger campaign
• Get ahead of the curve and integrate campaign themes into your own outreach

🎬Join Us for a Filming Day!

We’re bringing new creative to life in 2025, and Awareness Champions will have the chance to attend a day of filming! This is an exciting opportunity to see the campaign come to life behind the scenes and be part of the storytelling process.

Spots are limited:

• 3 participants per filming day
• 1 participant per credit union
• Random drawing to select attendees

Filming for the 2025 Try a Credit Union campaign commercial shoot is complete.

Thank you for your interest in attending a day of filming. Check back in 2026 for additional opportunities to be part of the campaign!

Recognition at MCUL Events & on Social Media

Your credit union’s support doesn’t go unnoticed! As an Awareness Champion, you will be recognized at key MCUL events throughout the year, as well as featured on MCUL’s social media channels.

• Show your leadership in supporting Michigan’s only cooperative CU awareness campaign
• Gain positive visibility within the credit union community
• Reinforce your commitment to financial education and member advocacy