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Michigan Credit Union League

MSUFCU's Amazon Prime Day Promotion Encourages Members to Make Responsible Financial Decisions

MSU Federal Credit Union (MSUFCU) offered members an opportunity to win gift cards for using their MSUFCU debit or credit cards once again on Amazon Prime Day. The credit union’s promotion encouraged card-holding members to learn about and responsibly use their debit and credit cards while offering a fun and engaging promotion. At the end of the promotion, one MSUFCU member who used an MSUFCU debit card and another one who used a MSUFCU credit card during Amazon Prime Day were randomly selected to receive a $250 gift card.

Comparing 2017 Prime Day to 2018 Prime Day, MSUFCU members’ Amazon purchases with MSUFCU cards increased 63 percent for debit cards and 65 percent for credit cards, surpassing the promotion’s goals in both categories.

Rates on MSUFCU’s Visa credit cards are as low as 8.9 percent APR, significantly lower than the national average. In addition to low rates, the credit cards have various benefits, including no annual fees, no application fees, no balance transfer fees, 1 percent cash back on all purchases, $0 fraud liability and card lock and mobile location confirmation. MSUFCU debit cards are free with checking accounts and offer a convenient way to make purchases.

“Helping our members manage their finances so they can achieve their dreams is part of our mission,” said Deidre Davis, MSUFCU’s chief marketing officer. “Through this promotion, we encouraged our members to use their MSUFCU debit or credit cards to take advantage of Amazon Prime Day specials while also empowering them with knowledge to help them make the right financial decisions for their situations.”

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2018-09-07 00:00:00