LAFCU’s Hotspot Program Delivers Internet Access to the Disadvantaged
This year, the Michigan Credit Union Foundation (MCUF) gave LAFCU a Community Enrichment Grant of $2,500 for the Lansing-based credit union’s Hotspot program. The program was designed to provide internet access to people and families that need it to complete remote job or school duties and can’t currently afford it.
The LAFCU Hotspot program will provide internet accessibility to those in the greater Mid-Michigan area. Many adults in the workforce and children in school have been displaced to work and learn from home during the COVID-19 pandemic, leaving many at a disadvantage.
“We observed an immediate need in our communities for internet access for working and learning from home during the COVID-19 pandemic,” said Alyssa Troub, LAFCU’s marketing and communications specialist. “Many people and families simply could not afford or did not have internet access. We developed the LAFCU Hotspot program to assist those in our communities with this need by providing hotspots with three months of internet connectivity.”
The LAFCU Marketing team designed and advertised the program on all marketing channels and worked with public relations partners to promote the program in local communities. The Hotspot program then had a month-long application timeframe to allow individuals and families to complete a form with basic contact information and to describe their need for internet access.
LAFCU then collected applications to be considered for a hotpot and a committee composed of credit union employees read all applications and determined recipients.
A hotpot and data plan bundle is $100 each, plus shipping and other fees. Using the credit union’s own $2,500 and a matching grant from MCUF, LAFCU purchased 45 total hotspots to provide to community members in need. All recipients have been notified and have been shipped hotspot equipment and data connectivity.
“The equipment provided to these families will allow them to connect to the internet easily and to maintain a reliable internet connection,” continued Troub. “The credit union philosophy is “People Helping People” and the LAFCU Hotspot program exemplifies the value of helping those in our communities who need it most.”
MCUF works with cooperative donations to empower credit unions to increase financial wellbeing by supporting community enrichment, financial education and credit union development initiatives. The Foundation is currently accepting applications for community enrichment grants.
Learn more, donate or apply at MCUF.MCUL.org.