Credit Union ONE Named a "Best-in-State" Credit Union by Forbes
For the second year in a row, Credit Union ONE has been recognized as one of Michigan’s top five credit unions on Forbes’ 2019 list of “The Best Banks And Credit Unions In Every State.”
The Forbes “Best-in-State” ranking places Credit Union ONE among the top 3.1% of financial institutions in the nation, based entirely on customer feedback obtained through an independent survey. Credit Union ONE is one of only 182 credit unions and 149 banks in the United States that received a best-in-state designation this year. There are more than 5,000 credit unions nationwide. The Forbes list includes financial institutions with the highest customer satisfaction and overall recommendation scores, plus ratings from over 25,000 survey participants on five additional criteria: trust, terms and conditions, branch services, digital services and financial advice.
“Credit Union ONE is humbled and honored to be named a Forbes 2019 “Best-in-State” credit union for the second year in a row,” said Credit Union ONE Board Chairman Paul W. Stuart. “Our mission is focused on delivering exceptional value to our members, and this recognition is proof that we are succeeding. For more than 80 years, we have been committed to providing our members and the communities we serve with the financial services they need throughout their lifetimes and it’s exciting to have these efforts recognized both in Michigan and nationwide.”
The Forbes’ survey, which was conducted in partnership with market research firm Statista, evaluated a number of factors related to the member/customer experience, with final cumulative scores ranging from 57.2 to 96.2. Overall, on a scale of one to five, credit unions outscore banks 4.5 to 4.2 on customer satisfaction rankings alone. Forbes’ Kurt Badenhausen notes that this could be because credit unions “typically have lower fees and offer better interest rates than traditional banks and the nonprofit model where the members are the owners puts the customer first, resulting in higher levels of satisfaction.”