Catholic Federal Credit Union Rebrands as Jolt Credit Union

Catholic Federal Credit Union (CFCU) is changing its name and brand identity as part of a strategic initiative to be inclusive and welcoming to everyone in the community as well as reflecting the entire membership. CFCU will change its name to Jolt Credit Union and begin the transformation in June 2019.

“Our new name reflects our energy and dedication to making a difference in the lives of everyone we help and serve,” said Alan Watson, president/CEO at CFCU. “Jolt captures the essence and commitment to giving our members and community all we’ve got, every day and everywhere. These are the benefits of membership our members have come to know and expect from us and our dedication to serving our membership remains as strong as ever.”

“This is an exciting evolution for our credit union,” said Bridget Looby Staffileno, VP of community affairs at CFCU. “We have always been ‘all in’ whether it is with our members or when we are out volunteering in the community. Our vibrant new name and brand reflects who we are today and symbolizes our dynamic future of welcoming anyone to join!”

Founded in 1956, to exclusively serve Catholic parishioners and their families, the credit union membership approved in February 2019 to convert to a state charter to serve persons who live, worship, work, or attend school in Bay, Saginaw, Midland, Gratiot, Gladwin, Isabella, Clare, Arenac, Tuscola, Huron, Sanilac, Osceola, Wexford, Mecosta, Montcalm, Iosco, Ogemaw, Roscommon, and Missaukee counties in Michigan.