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Michigan Credit Union League

Millennial Research Survey Included in Workshop Registration

Those interested in the upcoming MCUL & Affiliates' session, Getting Younger: Attracting, Serving and Retaining Millennial Members (Vol. 2) will want to register by Sept. 15 to receive the complimentary Michigan millennial research survey, worth much more than the cost of attendance.

Being held Oct. 24 at the Think Space in Lansing, this year's presentation will focus even more on the financial case for serving millennials and will assist marketers in justifying the allocation of resources for reaching this integral market segment. CEOs and CFOs are encouraged to attend with their staff and participants will receive information to take back to the office to share with executives.

Jim Kasch of Canidae Consulting will facilitate the workshop and provide best practices about what credit unions across the country are successfully doing to implement a millennial strategy. He will be helping participants dig into data collected about their members prior to the event so that attendees can develop action plans based on the demographics of their actual credit unions.

Those who attended last year are encouraged to return and use this year's research survey to track results and fine tune their millennial strategy. Registration is just $599 for the first attendee and two or more from the same credit union are $450 each, which includes continental breakfast, lunch, snacks and complimentary pre-event member engagement tool (a $5,000 value available for those registered by Sept. 15).

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2017-09-11 00:00:00