Serving Digitally to be Focus of Keynote at Lending and Marketing Conference

Sam Kilmer, a banking delivery strategist from Cornerstone Advisors, will deliver the keynote presentation at the MCUL & Affiliates 2019 Lending and Marketing Conference on "Turning Digital and Fintech into Marketing and Lending Growth."

Kilmer will address how financial institutions can no longer count on face-to-face interactions to drive revenue and how digital banking strategies must  stretch to become explicit revenue generators, requiring marketers, lenders and other leaders to look differently at their institution's brand — from the digital experience and data analytics, to sales and service.

Best practices will be shared, along with how to build an integrated marketing and delivery strategy around a cohesive digital-first experience and how to craft relevant content fueled by the data-driven insights that digital channels now make possible.

The Lending and Marketing Conference is April 10–11 at the Park Place Hotel in Traverse City. Details about online registration will be available soon.