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    IRA Workshop: Essentials and Advanced Workshop
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    Lead with Heart: A Gathering for Women Who Inspire

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Consumer Awareness Campaign

Michigan stands alone as the only state with a cooperative advertising strategy for over two decades. Research shows our efforts continue to connect with diverse Michiganders, raising awareness for the credit union difference and helping drive one of the highest membership penetration rates in the country. Our Try a Credit Union campaign also serves as an advocacy tool with our local and national legislators to raise awareness for all credit unions and to emphasize credit unions’ impact on people’s lives.

 

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Event Details

Event Name:CU Spark Tank: Pitch Like a Pro
Date:February 26, 2026
Start Time:2:00 PM
Duration:1 day
Description:

Pitch Like a Pro will equip Spark Tank participants with the tools to craft compelling, executive-ready presentations that inspire confidence and action. Learn how to understand your audience, tell a story that sticks, and position your solution as the key to organizational success. Whether you’re pitching a new product, service, or innovation, this session will help you transform your idea into a winning proposal.

Key takeaways include; knowing your audience, research for relevance, the power of storytelling, establishing credibility, presenting with impact and more!

Register here


Find the recording of the "Linking Innovation to Mission & Strategy” session here:

Watch now


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