Celebrating the 2026 Michigan Diamond Award Winners
Congratulations to all the winners of the 2026 Diamond Awards!
This year’s honorees represent the very best in credit union marketing, showcasing creativity, impact, innovation and a strong commitment to member-focused storytelling.
From standout campaigns to meaningful community engagement, the Diamond Awards continue to celebrate work that pushes boundaries and delivers measurable results. With several new categories introduced in 2026, the awards further highlight the diverse and evolving ways credit unions are connecting with their members and communities.
We are proud to recognize the Michigan credit unions whose exceptional work earned them Diamond Award recognition this year.
Michigan Diamond Award Winners
Community Choice Credit Union
- Carpool Karaoke
Category: Internal Marketing or Incentive Program
Community Financial Credit Union
- Together We Thrive: Annual Report
Category: Annual Reports
Category’s Best - Dream Wild™ – Onward & Upward
Category: Brand Storytelling & Purpose Video - Let’s Dream Wild
Category: Brand Storytelling & Purpose Video - Dream Wild
Category: Complete Campaign - High Yield Savings: Double the Cheer
Category: Membership Growth Marketing - North Stands Tall
Category: New Event
Diversified Members Credit Union
- Women’s History Month
Category: Brand Storytelling & Purpose Video - High Yield Checking
Category: Digital Advertising
Dow Credit Union
- Rates That Wow!
Category: Digital Advertising
Category’s Best - Rates That Wow!
Category: Email - Money on the Move
Category: Financial Education - Piggy Bank Picasso
Category: Financial Education - 90 Day No Pay!
Category: Humor & Wit - Open to All
Category: Membership Growth Marketing
GR Consumers Credit Union
- GR Consumers CU Introduces a Modern Branch Experience
Category: Retail Display & Merchandising
Category’s Best
Marshall Community Credit Union
- Kindness Cash Challenge
Category: Diamond in the Rough
Members First Credit Union
- Members First Financial Education & Coaching
Category: Financial Education
Category’s Best
MSU Federal Credit Union
- MSUFCU Club Branding
Category: Brand Awareness - AlumniFi x DCFC: A Community Partnership Built to Last
Category: Community Partnerships or Endorsements - The Heritage Club Presented by AlumniFi
Category: Out of Home - Lansing Airport Mural
Category: Out of Home - Your Club. Your Card. Detroit City FC x AlumniFi
Category: Payment Card Design
Northland Area Federal Credit Union
- Northland Don’t Be a Target for Fraud
Category: Social Short-Form Video
People Driven Credit Union
- Drive-Thru Smarter ITM Launch Campaign
Category: Social Short-Form Video
Public Service Credit Union
- Brand Refresh “Mockumentary”
Category: Internal Marketing or Incentive Program - PSCU Supports Wayne State Student on Tiktok
Category: Social Media - PSCU Mockumentary
Category: Internal Marketing or Incentive Program
TRUE Community Credit Union
- TRUECCU Livonia Branch Remodel
Category: Retail Display & Merchandising
University of Michigan Credit Union
- UMCU Billboards + Ford Field Signage
Category: Out of Home
Wildfire Credit Union
- Blaze Your Own Trail with Wildfire Credit Union
Category: Rebrand/New Coperate Identity
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