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Lake Trust Welcomes Krassi Kassabov as EVP/CSO

ltcuLake Trust Credit Union, a community-based credit union serving nearly 200,000 members and businesses throughout Michigan, announced that it has welcomed Krassi Kassabov as EVP/CSO.

“With a strong background in the banking industry, Krassi has extensive expertise in developing compelling organizational strategies that are focused on driving a positive experience for members while also addressing the needs of the communities surrounding them,” said CEO David Snodgrass. “His dedication and passion for identifying opportunities for growth and fostering innovation will be monumental in achieving our goals, empowering member wellbeing and creating a world in which everyone thrives.”

Kassabov will help to facilitate organizational strategy and explore new opportunities to further expand the credit union’s reach and impact. In addition, as a member of Lake Trust’s leadership team, he will play a pivotal role in overseeing multiple functions across the organization.

“Lake Trust’s commitment to putting members and the communities around them first aligns with my values and passion for driving positive change,” said Kassabov. “I look forward to collaborating with my new colleagues and Lake Trust’s community partners to lift up our community and empower wellbeing.”

Before joining Lake Trust, Kassabov worked at Citizens Bank in Pennsylvania for more than 20 years — starting as a sales and service representative and elevating to his most recent role as SVP, Head of Strategic Initiatives.

He holds a Bachelor of Science in Business Administration from Duquesne University, a Master of Business Administration from American InterContinental University and has attended the Consumer Bankers Association’s Executive Banking School.

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