Marketing, Compliance, Lending Experts Gather for YOU Conference

Michigan credit union professionals will gather in Grand Rapids March 25-26 for the YOU Conference, a two?day program designed to strengthen marketing, compliance and lending expertise across the movement. Attendees will explore tools and strategies that help them stay current with regulatory shifts, understand lending’s future and identify emerging trends that drive meaningful member engagement. For marketers, this year’s agenda offers standout sessions on member journey mapping, community impact campaigns that convert, early insights into attracting the next generation of members and practical approaches to turning data into deeper relationships. A hands?on workshop, The AI Advantage: Marketing Mastery Tools, will give participants the opportunity to experiment with technology shaping the future of credit union outreach.

In addition to targeted breakout tracks, the conference will feature general sessions on using AI as a strategic thought partner and understanding motivation in the workplace, providing fresh insight for professionals aiming to lead with impact. With opportunities to exchange ideas, strengthen peer networks and gain actionable solutions, the YOU Conference remains a go?to event for those who power Michigan’s credit unions every day.

Registration is $520 for MCUL?affiliated credit unions, and two scholarships are available for small credit unions that apply by Feb. 20. Set in vibrant downtown Grand Rapids and featuring networking opportunities and a vendor showcase, the event offers the ideal environment to learn, connect and return to the office equipped to become the best at what they do.

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