Start the Strategic Planning and Budgeting Season with Data and Strategic Tactics Workshop for Marketers

MCUL is offering a new one-day workshop, Data and Strategic Tactics: Marketing Plan Edition, for Aug. 1 at the Henry Center in Lansing. The event provides participants with the opportunity to engage with industry experts, including Mark Arnold, the president of On the Mark Strategies.

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Arnold will share inspiring ideas, actionable tips, tools, and time-saving techniques for utilizing data effectively to make a significant impact. Attendees will have the chance to explore the creation of a successful strategic marketing plan and use the information to lay out plans for 2024 and beyond.

Additionally, they will have the opportunity to listen to a panel of their peers to discover how data is being used and leveraged to achieve goals. The event also features networking time on the evening of July 31.