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Michigan Credit Union League

Astera Credit Union wins MemberXP 2020 Best of the Best award

MemberXP, a solution offered by CU Solutions Group, has named Astera Credit Union one of their 2020 Best of the Best award winners.

The prestigious Best of the Best award is granted each calendar year to credit unions that have consistently provided exceptional member service. Only one in five of the highest performing credit unions utilizing the MemberXP platform are given this honor. The Best of the Best award is independently granted by MemberXP based on specific criteria, including member service and ease of use.

MemberXP is a credit union platform that allows members to provide immediate feedback on the service they receive. Serving credit unions in the United States and Canada, MemberXP uses mystery shops and member surveys to gauge the overall member experience across multiple delivery channels. The platform also tracks specific experiences such as applying for a loan, conducting a transaction (mobile, online or in branch) or opening a new account.

"Astera lives a mission of making a difference in the financial lives of our members every day," said president/CEO, Martin Carter. "A critical component to that mission is our dedication to financial empowerment through financial education and the financial products and services we provide.”

“We are proud of our cooperative roots and take immense pride in honoring the spirit of the credit union movement by helping members achieve their financial goals and helping our communities by giving them access to innovative products and services," continued Carter. "The feedback received from our members through MemberXP Is Instrumental In helping us achieve our mission."

"Connecting with members on a personal level and delivering consistently positive experiences is at the core of what makes credit unions special,” said Dave Adams, president/CEO of CU Solutions Group. “MemberXP helps uncover what members are thinking and how they feel during every touchpoint and interaction with their credit union. The Best of the Best awards recognize credit unions that leverage those insights to create truly remarkable member experiences. We're proud to work with such dedicated organizations and individuals.”

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2020-03-12 00:00:00