Conference Provides Tools, Insights for Innovation in Lending

Credit unions are beginning to understand emerging threats and realize that members expect more than just personal service. At the upcoming MCUL & Affiliates Lending and Marketing Conference, a session on "Building a New Foundation: Innovation in the Credit Union Industry" will look at what it takes to deliver a personalized member experience, while meeting renewed demands and staying relevant.

Brian Hamilton, vice president of innovation at CU Direct will deliver the presentation that explores how emerging solutions such as AI, machine learning and robotic process automation are being applied in lending today, and how credit unions can get there too.

The Lending and Marketing Conference features a vendor showcase with over a dozen industry product and service providers. The event takes place April 10-11 in Traverse City.