Inside the Minds of Millennials Topic of Lending & Marketing Conference

Everyone has heard of Baby Boomers, Generation X, Millennials and Gen Y’ers, but the younger groups may be the most important target for today’s credit union marketing campaigns.

During the MCUL & Affiliates 2019 Lending & Marketing Conference, Jayni Sech, founder of Marketing Solutions Unlimited, Inc. will discuss, "Inside the Minds of Millennials: How to Market to this Target Group."

During the presentation, Sech will share both successful and unsuccessful credit union practices intended to capture business from teens and young adults. She will explain why this tech-savvy group is changing the way credit unions do business and how to create winning strategies to get them through the door and keep them as members once they have joined.

The Lending & Marketing Conference is April 10-11 at the Park Place Hotel in downtown Traverse City. The event features over a dozen speakers, a vendor showcase and outstanding networking opportunities.