Just Getting By Showcases Christian Financial Making a Business Owner's Dreams Come True
Christian Financial Credit Union is partnering with CU Solutions Group’s Just Getting By (JGB) campaign to tell the story of Just Delicious Scones & the Royal Treat Tea Room and how the owner, Jennifer, was able to grow her business with the help of her credit union.
Like many small business owners, Jennifer struggled to create sustainable growth. With help and guidance from Christian Financial, she went from a $50 Craigslist oven and an empty building, to a successful bakery and tea room that now supplies 40 retailers across the state of Michigan.
As part of Christian Financial and Jennifer’s involvement, JGB is producing a series of videos and graphics to share on the campaign’s Facebook, Twitter, and Instagram pages. The story of Christian Financial Credit Union and Just Delicious Scones can be viewed here.
The Just Getting By movement began in 2015 when the Michigan Credit Union League (MCUL) looked for an opportunity to make a difference in the lives of struggling Americans. The answer became Just Getting By – a feature-length documentary featuring the stories of financial hardship experienced by people across the nation. As the team quickly discovered, there were too many stories to tell in one film, and the issues at the heart of the conversation — a fundamental lack of financial literacy and a general reluctance to talk about our personal finances — were too widespread to address without taking a more hands-on approach.
Today, Just Getting By is produced by CU Solutions Group, MCUL’s league service corporation, in coordination with CUBE TV Studios. It has become both a platform to showcase these stories of financial hardship and a resource for consumers to get help.
By sharing the JGB stories of their members, credit unions can become part of the campaign. In doing so, participating credit unions are demonstrating to their membership and to their communities that they care about, and actively support, the life-changing work of the JGB campaign.
Additional Just Getting By content and information on getting involved with the project is available here.Go to main navigation