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Michigan Credit Union League

Take the MCUL/CUSG #KekeChallenge and Earn $500 for the CMN Hospital of Your Choice

The Michigan credit union #KekeChallenge is on!

Thanks to Hank Hubbard, CEO of One Detroit Credit Union, Michigan Credit Union League (MCUL)/CU Solutions Group (CUSG) President/CEO Dave Adams recently took up the viral “Keke Challenge.”

Hubbard and his team are passionate about credit unions, particularly their brand and mission, and created a clever video that leverages the Drake “In My Feelings” dance challenge to promote the credit union and its vision.

Hubbard then challenged Adams and MCUL/CUSG to do the same, as well as our friend Dean Trudeau, CEO of Public Service Credit Union.

Both videos were very well done. They’re impactful for their message and a lot of fun for their teams. You can watch them here:

One Detroit Credit Union’s #KekeChallenge

Public Service Credit Union’s #KekeChallenge

Adams and MCUL decided to take the challenge a step further in true “people helping people” fashion: he’s challenged all of our Michigan credit unions to produce your own “In My Feelings” video that can tie into their brand and mission. Don’t forget to tag MCUL or CUSG!

For every video published, MCUL and CUSG will contribute $500 to the Children’s Miracle Network (CMN) Hospital of the credit union’s choice. And if you want to commit some matching dollars, that’s even better.

If even 50 credit unions participate, that’s an additional $25,000 for CMN, plus any matching dollars from the participating credit unions.

Once your credit union has posted your video, please email to let us know your CMN Hospital of choice, as well as any matching donation you choose to make. This challenge will run through December 15, 2018.

Read more in Credit Union Journal here.

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2018-09-07 00:00:00