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Michigan Credit Union League

MSUFCU Announces New Youth Accounts and Online Youth Store

MSU Federal Credit Union (MSUFCU) is pleased to announce the recent release of its new youth accounts and digital Youth Store. The new youth account structure is designed to better engage and educate MSUFCU’s youth members based on their interests and financial literacy.

Previously, MSUFCU offered three youth accounts: Sweet Pea (ages 0-4), Dollar Dog (ages 5-12), and Cha-ching (ages 13-17). The credit union now offers five youth accounts targeting smaller age groups: Sweet Pea (ages 0-2), Dollar Dog (ages 3-6), Cyber Saver (ages 7-10), Money Club (ages 11-13), and CU Succeed (ages 14-17).

The online Youth Store will replace MSUFCU’s Dollar Dog Store, which was previously only offered to Dollar Dog members ages 5-12 who earned and redeemed their coins for prizes at branches. Now, all youth members will receive one virtual coin for every $10 deposited into their accounts, whether the deposit is made at a branch, an ATM, via eDeposit or by mail. Members can then redeem the coins for fun and exciting prizes via MSUFCU’s online banking system, ComputerLine, in the digital Youth Store.

“We’re excited to enhance our youth account options, as we are committed to helping our young members acquire greater financial independence,” said Deidre Davis, MSUFCU’s chief marketing officer. “The new structure gives us an opportunity to build stronger relationships with our young members and will help them learn positive financial habits. By offering the new online Youth Store, we can also reward our youth members for saving money, keeping them excited about their financial futures.”

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2018-06-14 00:00:00