4Front Receives Prestigious Workplace Designation
4Front Credit Union was recently named one of “West Michigan’s Best and Brightest Companies to Work For.” One of only 38 medium-sized businesses (101-300 employees) recognized, the designation is awarded to companies distinguishing themselves as having the most innovative and thoughtful approaches to human resources. The national program celebrates those companies that are making better business, creating richer lives and building stronger communities.
“4Front Credit Union aims to add value to our members’ financial lives and positively impact the locales we serve at every opportunity. Pursuing this purpose demands a great team,” explained CEO David Leusink. “Our staff are engaged, energized and empowered. They know their efforts directly impact our members’ financial well-being, leading to stronger communities.”
The Best and Brightest Companies to Work For provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. An independent research firm evaluates companies based on key measures in various categories, including Compensation, Benefits and Employee Solutions; Employee Enrichment and Engagement; Employee Development and Recognition; Communication; Diversity and Inclusion; Work-Life Balance; Community Initiatives; and Strategic Company Performance.
“We invest in our team because our nearly 70,000 members expect to receive specialized solutions to life’s financial challenges,” Leusink added. “Regardless of advances in technology, banking will always be about relationships rooted in trust and expertise.”
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