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Financial Well-Being Champion Award

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Award Overview

The Michigan Credit Union Foundation (MCUF) Financial Well-Being Champion Award recognizes an individual within the Michigan credit union system for outstanding leadership, creativity, and measurable impact in improving the financial health of members and communities. 

This award honors those who go beyond their job description to embody the credit union mission of “people helping people” – demonstrating innovation, passion, and results in advancing financial wellness for all. 

Award recipients may include financial counselors, educators, marketers, executives, or other credit union professionals whose work directly improves financial wellbeing outcomes. 

Application Components

Applications must clearly describe how the nominee’s efforts meet some or all of the award criteria. Submissions may include links to photos, videos, or other supporting materials that illustrate the nominee’s work and impact. 

Requirements

Submission may contain links to additional information, such as photos, videos, resources, etc.

Possible Points

Awards will be evaluated and scored, based on each application component.

Financial Health Initiatives

  • Describe the nominee’s initiatives to improve the financial well-being of their community and/or members.
  • Include the goals of each initiative and how the nominee’s leadership, creativity or passion drove the effort. 
1 page max 25

Financial Well-Being Impact

  • Explain the measurable results of the nominee’s efforts.
  • Share how their work improved financial outcomes for individuals, families, or the community and how it contributed to the credit union’s mission or success. 
1 page max 25

Collaboration & Influence

  • Highlight how the nominee engaged others – colleagues, community partners, or members – to expand their reach and amplify impact.
  • Include examples of mentoring, partnerships, or system-level influence. 
1 page max 15

Innovation & Creativity

  • Describe any creative ideas, new methods, or innovative tools developed or adapted by the nominee to improve financial wellness. Showcase resourcefulness, problem-solving, and forward thinking.
1 page max 10

Measurement & Outcomes

  • Provide data, stories, or examples that demonstrate the effectiveness of the nominee’s efforts. Include specific metrics (e.g. number of people served, behavior changes, or measurable improvement in financial health).
1 page max 10

Letters of Support

  • Provide letters of support that address the author’s first-hand knowledge of the nominee in relation to the award criteria listed above.
2-5 letters max 10

Vision & Sustainability

  • Describe how the nominee’s efforts have created lasting change or inspired continued innovation. Explain how their work will sustain or grow over time within the credit union or community.
1 page max 5
Total 100


Submit Online

Evaluation and Selection
Judges will receive each application using standardized scoring rubric.

Bonus points (up to +5) may be awarded for exceptional storytelling or a particularly inspiring narrative that captures the heart of the credit union difference. 

Submission Requirements
All sections should be compiled into one document with clearly defined sections. 

Submit all application materials and supporting documentation online via the submission form.

By submitting a nomination, applicants grant permission for MCUF and MCUL to share stories, photos, and materials in publications, presentations, and advocacy efforts to highlight the credit union difference in Michigan communities.  
 

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