Michigan Credit Union Demographic Study and Inclusion Grants Still Available
As credit unions continue to evaluate the evolving needs of their members and communities, the Michigan Credit Union Foundation encourages organizations to take advantage of resources already available through the 2025 Michigan Demographic Study and MCUF Inclusion Grant Program.
In 2025, the MCUF partnered with Coopera Consulting to develop a first of its kind statewide demographic study designed specifically for Michigan credit unions. The report provides valuable insights into the state’s changing population trends, emerging communities, cultural considerations and opportunities for future membership growth.
The study was created to help credit unions better understand who lives in their communities today and who may be members tomorrow.
“Through this initiative, we hope credit unions will take away actionable insights that help them better serve their current members while strategically growing their membership overall,” said MCUF Executive Director Andrea Tucker. “Things like better understanding underserved and emerging populations, finding ways to align products and services to real life circumstances of target demographics and assessing regions or communities that could benefit from targeted outreach or partnership.”
While the demographic study provides a statewide foundation, every credit union’s market is unique. To help organizations translate data into strategy, MCUF continues to offer Inclusion Grants for credit unions interested in working directly with Coopera Consulting.
Grant funding can help offset costs associated with demographic analysis, strategic planning, organizational readiness assessments, staff training, focus groups and other initiatives designed to strengthen a credit union’s ability to serve diverse and evolving communities.
Whether your credit union is exploring opportunities for membership growth, evaluating community partnerships or seeking a deeper understanding of local demographics, these resources can help support informed decision making and long term strategic planning.
The 2025 Michigan Demographic Study remains available to all Michigan credit unions, along with information about Inclusion Grant funding opportunities. Learn more at MCUF.mcul.org.
For additional information, please contact Andrea Tucker.
« Return to "Foundation"
