MCUL Launches New Campaign for Gen Z Audiences, “Credit Unions. For Real. For Your Future.”
New campaign raises credit union awareness for young consumers, drives them to new website, TryACreditUnion.com.
The Michigan Credit Union League (MCUL) has successively produced a statewide awareness campaign for two decades. Today, it is launching its boldest and first fully digital campaign to date. The new campaign is “Credit unions. For real. For your future.” It is focused on the older Gen Z and younger millennial population (18-39 years old).
This age range is currently spending $143 billion per year and will be the largest generation of consumer-spenders by 2034. While this group is known for being practical with their money, MCUL understands there is a lack of awareness and knowledge of credit unions and how advantageous they can be to personal financial health.
Due to their practicality, these younger consumers have shown a willingness to add financial institutions to their existing ones if it will help them realize their financial goals. So, “Credit unions. For real. For your future.” will encourage them to better understand Michigan credit unions and how they can be a valuable financial organization for their future.
“With such a large population of consumer-spenders in the 18-39-year range, it’s important that we educate young Michigan residents about the safe and healthy financial options available to them,” said MCUL CEO Patty Corkery. “That’s why we’re excited to launch ‘Credit unions. For real. For your future.’ This campaign is designed to broaden awareness of just how beneficial credit unions can be — they’re not just where you do your banking, they’re your financial partners.”
The new campaign features a Gen Z spokeswoman in five video spots — each of which reminds her social media peers that instead of creating fictional social media lives, they can realize their real-life accomplishments with the help of their local credit union. Also included are billboards across the state and a digital and social media campaign.
The first two video spots, promoting membership and mortgages (linked below), will be followed by three additional spots promoting auto loans, careers and ATMs.
Try A Credit Union
Each asset of the campaign will direct consumers back to a new website, TryACreditUnion.com — a site featuring bold and bright graphics that will help them find a local credit union, ATM or branch … and even a credit union career, as the site includes a job-posting board that includes all current Michigan credit union openings in an easy-to-use database.
“Credit unions. For real. For your future.” officially launched Aug. 1. Find out more at TryACreditUnion.com.Go to main navigation