University of Michigan Credit Union Receives CUNA Award for Outstanding Marketing, Business Development Achievements

The Credit Union National Association (CUNA) honored the University of Michigan Credit Union (UMCU) with a Diamond Award for Best Website for a credit union with $500 million to $1 billion in assets. The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of the 35 categories ranging from advertising to community events and beyond.

The redesigned site embodies the positive and progressive culture at UMCU, reflecting the brand’s modern look while echoing the credit union’s community-oriented values. The improved user experience and responsiveness on all devices, including ADA compliant features, have advanced UMCU’s digital reach.

Access the credit union's new website here.

“This award recognizes UMCU’s website transformation and achievements in continually developing and executing brand strategies that enhance the experience of our members. We strive to be at the forefront of our industry, delivering exceptional service to our members and community, and our redesigned site is one facet of our dedication to that core goal,” said UMCU Vice President of Brand and Community Development Julie Wigley.

“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, Diamond Awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”

CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year’s awards competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards. For more information on the Diamond Awards or to view the entire list of winners, visit.