Arkell and Kasch Featured at Lending and Marketing Conference

A dozen-and-a-half industry experts are slated to address Michigan credit union professionals at the MCUL & Affiliates 2020 Lending and Marketing Conference, March 10-11 in Grand Rapids.

Jim Kasch, recognized for his work in Millennial growth strategies, virtual delivery and marketing, along with Don Arkell, an industry leader in establishing sales cultures and transforming loan business, are two well-known and popular presenters scheduled to speak.

Kasch, a past speaker at many League events including the highly acclaimed Leadership@Eleven executive development series, will be leading a roundtable discussion and speaking on "Brand Love in Credit Unions" during the conference.

Arkell, who many know as the presenter of MCUL's Lending School, will be delivering sessions on "Moving from Service to a Sales Culture," "Trends in Remove Deliver of Credit Union Services" and "Intro to Business Lending: What to Know."

The Lending and Marketing Conference takes place at the Amway Grand Plaza Hotel, where rooms are being held at a negotiated rate until Feb. 17.