Experts Slated to Speak at Lending and Marketing Conference

Michigan credit union professionals will be heading to the MCUL & Affiliates Lending and Marketing Conference, March 10-11 in Grand Rapids, where they will be met by an impressive lineup of expert speakers.

Slated to talk at the event are popular presenters Don Arkell, a consultant with CULendingAdvice; Jim Kasch, principal at Canidae, LLC; Brett Jackson, CEO of Systemax; Brian Kaas, president and managing director CMFG Ventures, LLC; and Meredith Miller, partner and CMO of M2 The Agency, in addition to a dozen more speakers.

Lending topics will include Arkell delivering "Moving from Service to a Sales Culture" and "Trends in Remote Delivery of Credit Union Services," along with Kaas speaking on "Know the Data, Know the Members: Growing Loans in a Digital World" and "Bridging the Gap Between Credit Unions and Fintechs."

Marketing conversations will feature Miller speaking on "Productivity Metrics and ROI How-To" and "The New Member Experience," Jackson discussing "Marketing Automation and 1:1 Marketing" and "Ridiculously Powerful Facebook Targeting" and a presentation from Kasch on "Brand Love in Credit Unions."

All of the excitement will take place at the Amway Grand Plaza hotel, where rooms are being held at a negotiated rate until Feb. 17. Online registration has already opened for the event which is available to MCUL affiliated credit unions for $379 per person.