CU Link Michigan Expands Campaign Materials

CU Link Michigan’s cooperative advertising campaign, “Open Your Eyes to a Credit Union®,” recently doubled its creative assets by adding six digital videos, two social media carousels to the campaign plus 25 black-and-white portraits to the integration gallery.

CU Link serves to expand and magnify the impact of the CU Difference to consumers. The ads, paired with collaborative, consumer-based research studies, offer Michigan-specific messaging that focuses on credit union brand promises such as:

• Convenience: Fee-free ATMs, shared branches
• Mobile technology: Convenient access to money, bill pay, remote deposit capture, best-in-class mobile apps, etc.
• Service diversity and sophistication: Credit unions are full service, offering mortgages, small business loans, deposits, etc.
• Do more, save more: Helping credit unions with the share-of-wallet message
• Community commitment: We’ve been here through the toughest economic times, we’re part of the community, etc.

The six newest videos may be seen here. There, viewers will find:

• One new 30-Second Television Spot “Ownership”
• Five new 15-Second Digital Pre-Roll videos:
  • Community
  • Switch
  • Fee-Free ATM Access
  • Better Banking
  • Lower Credit Card Rates

In addition to the expanded campaign creative, credit unions now have more photos to choose from for integration. As stated, 25 new black-and-white portraits were added to the integration gallery. The campaign materials were completed by working in tandem with partners, DP+ and CUBEtv studios. 

To learn more, email culink@mcul.org or contact your League Rep.