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Michigan Credit Union League

CU Link Michigan Expands Campaign Materials

bwwCU Link Michigan’s cooperative advertising campaign, “Open Your Eyes to a Credit Union®,” recently doubled its creative assets by adding six digital videos, two social media carousels to the campaign plus 25 black-and-white portraits to the integration gallery.

CU Link serves to expand and magnify the impact of the CU Difference to consumers. The ads, paired with collaborative, consumer-based research studies, offer Michigan-specific messaging that focuses on credit union brand promises such as:

  • Convenience: Fee-free ATMs, shared branches
  • Mobile technology: Convenient access to money, bill pay, remote deposit capture, best-in-class mobile apps, etc.
  • Service diversity and sophistication: Credit unions are full service, offering mortgages, small business loans, deposits, etc.
  • Do more, save more: Helping credit unions with the share-of-wallet message
  • Community commitment: We’ve been here through the toughest economic times, we’re part of the community, etc.

The six newest videos may be seen here. There, viewers will find:

  • One new 30-Second Television Spot “Ownership”
  • Five new 15-Second Digital Pre-Roll videos:
    • Community
    • Switch
    • Fee-Free ATM Access
    • Better Banking
    • Lower Credit Card Rates

In addition to the expanded campaign creative, credit unions now have more photos to choose from for integration. As stated, 25 new black-and-white portraits were added to the integration gallery. The campaign materials were completed by working in tandem with partners, DP+ and CUBEtv studios. 

To learn more, email or contact your League Rep.

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2019-08-29 00:00:00