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Michigan Credit Union League

The Time is Right for the CO-OP ATM Network of Miracles

CO-OP Financial Services is encouraging credit unions and their members to help dispense miracles as well as cash at ATMs this summer.

The CO-OP ATM Network of Miracles program calls on employees or members to post photos of themselves next to a CO-OP ATM on social media using the hashtag #ATMs4CMN. For every photo posted by Aug. 31, CO-OP will donate $10 to Credit Unions for Kids, up to a total donation of $10,000, to ultimately benefit the industry’s charity of choice, Children’s Miracle Network Hospitals.

First announced at the THINK 19 conference in May, this promotion is aimed at continuing the momentum of the #ShadesUpForKids promotion, which raised $10,000 each for the National Credit Union Foundation and CMN Hospitals in advance of the conference.

“The contribution from even a single posted photo does a world of good; it can enhance the impact credit unions have on over 10 million children treated at CMN Hospitals every year,” said CO-OP CEO Samantha Paxson. “But the benefits of raising awareness about the credit union movement’s vast surcharge-free ATM Network — and its multimillion-dollar cooperative support for CMN Hospitals — are equally impactful.”

Through the CO-OP ATM network, credit union members have access to nearly 30,000 surcharge-free ATMs nationwide, more than any commercial bank can offer their customers. At the same time, 77 percent of American consumers say they feel a stronger emotional connection to purpose-driven brands, according to the 2018 Purpose Study by Cone Communications.

Having members participate is easy: They simply need to visit a CO-OP ATM (found via the network’s locator), look for the red triangle CO-OP ATM logo, take a picture and post it to Facebook, Twitter or LinkedIn with the hashtag #ATMs4CMN.

Donations from #ATMs4CMN will be provided to Credit Unions for Kids to enhance fundraising across the country to help create turnkey campaigns and resources, and engage employees/members more effectively.

For more information on CO-OP ATM Network of Miracles, including a downloadable campaign kit with access social posts and banners, visit here.

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2019-07-09 00:00:00