Honor Credit Union Unveils New Member Experience Team and Member Centers

Honor Credit Union continues to lead the way in reinventing the financial institution model by transforming its branches and Member Solution Center into Honor Member Centers. With a deliberate focus on consistency across all virtual and in-person channels, Honor is committed to delivering a best-in-class member experience.

To support this model, Honor is excited to announce its new member experience team (MX team). Led by chief experience officer Amanda Craig, the MX team consists of all member centers and the departments of community and brand, IT and operations to ensure collaboration and alignment of the member-first mission. Craig has been with Honor since 2008, and previously served as chief operations officer. In her new role, she is responsible for strategic direction and management of the MX team while promoting innovative methods to support excellent member service.

Leading all of Honor’s Member Centers will be Sara Burrsma, VP of member experience. Previously the VP of virtual engagement, Buursma is well-versed in driving a high-quality member experience for all virtual channels. In her new position, Buursma will now direct all physical member center locations as well.

“I’m excited to bring this team together to deliver a high level of hospitality for our members whether they interact with us in person or virtually,” commented Buursma. “Our member is at the center of everything we do and bringing both physical and virtual locations into the same model will allow us to consistently provide a simple experience and smart advice.”