Digital Insights and Best Practices Bring CU Lenders and Marketers to Conference

As credit unions seek to stake their brands and differentiate themselves in the marketplace, the mounting competition in the lending arena can seem staggering — and it is. At the MCUL & Affiliates 2019 Lending and Marketing Conference, the agenda digs deep into digital topics to provide credit union professionals tools and solutions for creating loan growth.

Featuring more than a dozen industry experts, the lineup of presentations includes, "Lending in the Digital Age: How to Create and Execute a Winning Strategy," "A Deep Dive Into Digital Strategy: Building Fantastic ROI," "Serving Up Digital Delights" and "Top Digital Marketing Trends and the Road Ahead."

Sessions on "Understanding Keyword Marketing: SEO and SEM Best Practices" and "Website Compliance" are proving popular with registrants, as well as "Turning Digital into Marketing and Lending Growth," which will be followed by a panel perspective on "Turning Digital into Revenue Growth."

The Lending and Marketing Conference is April 10-11 in Downtown Traverse City. Hotel accommodations are being held until March 15 at negotiated rates at the Hotel Indigo and Holiday Inn Resort West Bay Beach, with complimentary shuttle service to the nearby Park Place Hotel.