Traverse City is Destination for Lending and Marketing Conference

Online registration has opened and dozens of Michigan credit union professionals are already signed up to attend the Michigan Credit Union League’s 2019 Lending and Marketing Conference, being held April 11-12 at the Park Place Hotel in downtown Traverse City.

The popular event features a “Taste of Traverse City” networking mixer the evening of April 10, and an agenda full of forward-thinking topics, top experts and work-smart tools to put right into action. Product and service vendors with top industry solutions will also be on hand to meet attendees.

The opening session will discuss "Turning Digital and Fintech Into Marketing and Lending Growth," and how financial institutions can no longer count on face-to-face interactions to drive revenue. It will address how marketers, lenders and other leaders need to own everything affecting their institution's brand — from the digital experience and data analytics, to sales and service  — and will share best practices to turn the digital experience into a revenue generator.

Early registration is recommended, as well as securing accommodations at the Park Place Hotel, which are available at a negotiated rate on a first-come basis until March 11.