- Michigan credit unions, get ready to begin Beating National Competitors Online, with information from the Dec. 14 CUNA webinar with the same title. Taking place from 1-2 p.m. (ET) the session will explore how national competitors are always going to have bigger budgets and more resources, but how there are plenty of ways for credit unions to compete if they take the right approach. Learn how to differentiate a financial institution online, and how to compete nationally to earn traffic and conversions through social media, SEO/ SEM, content strategy and email marketing. Registration is $219.
- CU marketing professionals will want to register for the CUNA Website Analytics Best Practices webinar being held on Dec. 19 from 1-2 p.m. (ET). Tracking the ROI of website and marketing campaigns is at the top of every marketer’s must do list. This webinar will walk through common measurements for a variety of digital channels, including SEO/SEM, email marketing and social media. The basics as well as more advanced tracking capabilities of Google Analytics and Google Tag Manager will be covered, along with an outline of the key metrics that should be tracked to understand the performance of a site and digital campaigns. This webinar is part of CUNA Best Practices for Making Your Website a Digital Branch eSchool which starts Dec. 12. CUNA members gain access to the entire series for $595; the single webinar is $219.