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Michigan Credit Union League

Michigan Credit Unions Leverage CU Direct's Lending 360 System to Streamline Loan Originations

CU Direct, the nation’s leading lending technology and automotive solutions provider for credit unions, has partnered with Consumers Credit Union and Members First Credit Union in Michigan to implement Lending 360, the company’s comprehensive account and loan origination system (LOS).

Not only to remain competitive, but to improve the member experience when applying for a consumer loan and opening a new account, credit unions are recognizing the need to get to “yes” faster.

An industry-leading complete account and loan origination system, Lending 360 offers dynamic features that streamline the entire loan application process, giving credit unions the ability to greatly enhance loan officer efficiency and member experience. As a result, credit unions and CUSOs gain a true competitive edge by increasing efficiency and productivity, driving more lending.

“Choosing to partner with CU Direct for the L360 direct and indirect lending platform is more than just choosing a powerful loan origination system. CU Direct also opens doors to new strategic opportunities for Michigan credit unions as more and more credit unions adopt the platform,” stated Steve Owens, Chief Lending Officer for Kalamazoo-based Consumers Credit Union. “CU Direct’s lending solution provides us with a significant opportunity to increase our productivity, reduce operating expenses and improve efficiency. We will serve members with greater efficiency and we will be partnered with a strong credit union centric CUSO,” concluded Owens.

Kristen Taber, eCommerce strategist at Midland-based Members First Credit Union said, “We chose to partner with CU Direct to implement their Online Loan Origination System because of the personal way in which they conduct business. Their sales team was very hands-on and dedicated to us throughout the due diligence process. We were also impressed by the capabilities of their system and the knowledge that their team has. We look forward to implementation and working with CU Direct.”

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2017-10-16 00:00:00