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Michigan Credit Union League

CUDL Engage Increases Indirect Member Profitability

Growing indirect relationships is essential to credit unions’ success, and with the goal to increase product penetration, the all-new CUDL Engage program offers a simple solution to grow indirect relationships.

Implemented in 30 days, CUDL Engage acts fast to meet the financial needs of members with personalized follow-up and product offerings. Available through CU Direct’s CUDL Platform, the program leverages Intuvo’s automated marketing platform technology, providing credit unions a unique onboarding and cross-selling tool that enhances member engagement to help drive revenue.

The program’s digital marketing tools close the gap with new members through the indirect channel and automatically generate new member introductions, pre-approved credit card offers, GAP and vehicle service contract up-sells, as well as personalized product invitations.

"Credit unions have a unique opportunity to increase product penetration with indirect lending relationships, however it is important to act quickly and to engage when it matters most," stated Jeff Shood, president and CEO of Intuvo.

CUDL Engage combines best practices, analytics, and valuable insight to measure the success of each campaign and optimize in real-time to ensure product penetration continues to grow. The program offers customizable and ready-to-send digital and print templates through its multi-channel marketing engine to configure to any existing MCIF or CRM system.

"Our focus is to provide credit unions with a solution that is simple to implement and cost-effective, while providing a powerful solution to grow your indirect relationships into members with multiple products and services," stated Shood.

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2016-06-27 00:00:00