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Michigan Credit Union League

Michigan 'Share the Love' Winner Exemplifies Credit Unions at Their Best

BAY CITY—United Bay Community CU already does a lot to help the Ronald McDonald House of Ann Arbor, and after winning $10,000 for the charity in the “Share the Love” competition, it’s set to help out a whole lot more.

UBCCU has supported the Ronald McDonald House for more than two decades, ever since the M&M Annual Memorial Golf Outing was established to honor the memories of Megan and Melissa, two young girls with family connections to the credit union who were killed in a car accident. Another child, Jessica, survived the accident but spent months in the hospital, and her family relied heavily on the help of the Ronald McDonald House of Ann Arbor during that difficult time.

Participants at this year's M&M Memorial Golf Outing, which since its inception has raised more than $250,000 for the Ronald McDonald House of Ann Arbor.

Since then, the golf outing has been held each year on the third Saturday of September, and several hundred people attend annually, including credit union staff and members, community members and even golfers from outside the state. Since the event was launched, more than $250,000 has been raised to benefit the Ronald McDonald House.

According to Ann Russell, branch manager of UBCCU’s Pinconning and Euclid locations, when UBCCU officials heard about the Share the Love campaign, they immediately knew which charity they wanted to benefit. During this year’s golf tournament, participants were notified that a video was being made to highlight the credit union’s commitment to the Ronald McDonald House. Once the video went live, tournament organizers rallied participants and members and encouraged sharing the video and spreading the word about the competition through social media. Fans also received regular updates on current vote tallies for the competition.

“We kept sharing it with family and friends and asked them to continue sharing it,” said Russell. “We had no idea it would resonate with people so much. When we started out we thought this is a good time to get involved to show our staff volunteering. We never realized how big this was—that it went out to all of the other states and it wasn’t just Michigan.”

To see UBCCU’s video, click here.

Commitment to Community
Lisa Mahler, president and CEO of the $183 million credit union, said that the Share the Love campaign shows some of the best of what credit unions have to offer.

“It really does show the fact that we’re giving back to the community and doing it in a unique way,” she said. “Yes, we participate in Toys for Tots and other community events, but for us it’s more than an industry thing. We really care about the groups we participate with, and we do it through everybody participating and being present in the event, not just giving a check.”

With more than two decades of the golf competition in the rear view mirror, Mahler said the award is a recognition of all the good work the credit union and the community have done for the Ronald McDonald House of Ann Arbor over the course of the last 22 years. “It demonstrates that this work does make a difference and that people are part of our credit union because they want to be a part of something bigger,” she said.

Karen Holbrook is a longtime United Bay Community CU member and a current board member with ties to the founding of the event. She said the annual outing truly exemplifies the “share the love” philosophy.

“It’s just a good feeling,” she said. “It brings the community together as a family.”

Click here to learn more about Share the Love and other credit unions who won during the first round of voting.


About Share the Love
Share the Love, a joint campaign by CU Solutions Group, their member rewards program Love My Credit Union Rewards and CUNA, invites credit unions to create a video that showcases the good work they do in their community for a chance to win thousands of dollars for the charities of their choosing*. During the course of this campaign, nine credit unions will each be awarded a $10,000 donation to give to a charity of choice on their behalf, and the grand prize winner will win an extra $15,000. *Charity must be a 501(c)(3).

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2015-11-06 00:00:00