In Partnership with Credit Union National Association
Go to main content
SOC - FacebookSOC - TwitterSOC - LinkedINSOC - YouTube
Michigan Credit Union League

Look Inside Pure Michigan Campaign and More at Lending and Marketing Event

Plan now to attend the MCUL & Affiliates 2015 Lending and Marketing Conference and save by registering by Jan. 23. The hotel room deadline has also been extended until Jan. 23, making now the perfect time to sign up for the popular event, which annually receives outstanding reviews.

This year, marketing attendees will have the benefit of hearing from insiders who will provide a look at two well-known ad campaigns. "Pure Michigan: Changing the Conversation" will be presented by David Lorenz, manager of industry relations and international marketing for Travel Michigan and "Dominos: Uncommon Honesty" will be delivered by Tim McIntyre, vice president of communication from Dominos Pizza. Marketers will also enjoy having the option to attend a two-part workshop on "Social Media Overload" facilitated by bestselling author and social media expert Corey Perlman.

Lending professionals will value the keynote presentation on "The Future of Lending" by industry consultant and author Sean McDonald. More than two dozen dynamic sessions are slated at the event, including "Distracted Driving: A Loan Campaign With a Cause," "How Apple Pay Changes Everything," "Integrated Lending," "Evolving Trends in Lending," "Lenders as Sales People," "Predatory Lending," "Indirect Lending Litigation" and "Loan Documentation."

Also on the agenda are four new Personal Power sessions to help give attendees an inside edge with insights on Google Analytics, Pinterest, yoga and meal planning.

The Lending and Marketing Conference takes place Feb. 10-11 at the MotorCity Casino Hotel in Detroit. Registration is $310 per person for two days and $169 per person for one day, for those who are registered by Jan. 23.

Go to main navigation
Especially For:
2015-01-19 00:00:00