MSUFCU Receives 2023 CUNA Diamond and MAC Gold Awards
MSU Federal Credit Union (MSUFCU) has received two national awards for its creative excellence and outstanding results in marketing.
In 2022, the credit union created a branded bus wrap for a Capital Area Transportation Authority (CATA) bus that drove through Michigan State University’s (MSU) campus throughout October and November. The design aimed to promote MSUFCU’s brand awareness among MSU students, faculty, staff and campus visitors.
The MSUFCU campus bus wrap won the following awards for outdoor design:
- Credit Union National Association (CUNA) Diamond Award
- Marketing Association of Credit Unions (MAC) Gold Award
The CUNA Diamond Awards, the most prestigious annual credit union marketing competition, recognize and reward creative excellence for credit unions and advertising agencies that work on their behalf.
The MAC Awards have been recognizing outstanding credit union marketing achievements since 1986 and are hosted annually by the Marketing Association of Credit Unions, a group of credit union marketing professionals who help each other thrive, advance, and succeed.
“We are honored to receive these recognitions for our team’s work in creatively promoting our credit union services to our members and prospective members,” said MSUFCU Chief Community Impact Officer Susi Elkins. “These marketing efforts inform individuals in our communities about opportunities to establish a partnership with a trusted financial institution whose mission is to help them achieve their financial goals, and ultimately, their dreams.”