Credit Unions, Coffee and Conversation: LAFCU Chief Marketing Officer Kelli Ellsworth Etchison
The latest episode of MCUL’s podcast series, Credit Unions, Coffee and Conversation, features guest Kelli Ellsworth Etchison, chief marketing officer and chief diversity officer of LAFCU.
Ellsworth Etchison has been with the Lansing-based credit union, which has nearly $1 billion in assets and 75,000 members, for three decades.
The two discuss what credit union marketing looks like and how we can adapt to a constantly changing world.
Corkery and Ellsworth Etchison also talk about what diversity means, where credit unions are at with DEI and how this work is personal for LAFCU’s chief marketing officer.