Page 12 - Michigan Credit Union League: 2018 Contact Q3

Michigan First felt strongly that it should create an app from “Technology doesn’t exist in a bubble and we pride ourselves

scratch rather than use an established template offered on on staying abreast of the latest trends. Whether it is peer-

the marketplace, and it has been happy with its decision. to-peer payments or card controls, we’re constantly looking

at how new technologies can improve our offering to our

“We aren’t waiting for some third-party vendor to improve members,” the CEO continued before mentioning what the

our solution for us. We have taken the bull by the horns and mobile horizon looks like for Michigan First.

drive our own growth on this channel. Our members now

“We’re excited to announce we are expanding our offer-

“Creating an app is never a one-and- ing this year with the development of our very own Alexa
Skill set. Soon, our members will be able to bank with the

done scenario. After our initial release latest voice technology. This forward-thinking, tech-minded
of the app, we have continued to add approach embodies our vision with our digital channels here
new features on a monthly basis.” at Michigan First. If you’re not staying ahead of the latest
trends, you’re behind, and we have no intention of letting
that happen.”

Michael Poulos, President/CEO To stay ahead of those trends, Poulos said the credit union
Michigan First Credit Union has built an intricate monitoring system to learn its pain
points. “We can see if members are struggling on a particular
enjoy the ability to pay bills, deposit checks, receive alerts, step or have an unexpected crash. Removing these obstacles
get notifications, make transfers, and much more, all from quickly, before they become a larger problem, has been inte-
their mobile device. We have saved our members a lot of gral in keeping our app a first-class experience. With a 4.4
time here. We know how busy their lives are, and a robust star rating in the Apple store and a 4.8 rating in the Google
mobile banking experience isn’t an option for them today; Play store, we know we’re doing something right here.”
it is an expectation,” said Poulos.

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