Page 11 - Michigan Credit Union League: 2018 Contact Q3

Detroit-based Michigan First Credit Union’s approach to While adding new features to an established mobile app is

mobile offerings, and technology, more generally, has been important, how a credit union decides what to add is just as

staying one step ahead of its members. “We decided several significant. Poulos said the credit union pays close attention

years ago that we wanted to make mobile banking our focus to member feedback and takes their opinions very seriously.

and create a first-class experience on our mobile channel,”

said the credit union’s president/CEO, Michael Poulos. “We “They are the boss here; they’re the ones who tell us how

put together a top-of-the-line in-house development team and to drive the solution forward. There is no guessing on what

set out to build our custom mobile banking app.” to work on next because we have developed this close

relationship with our members,” said Poulos. “They know

When asked what improvements Michigan First is making to that when they give a suggestion, not only are they going

its mobile services, Poulos commented, “Creating an app to receive a personal response from our team, they’re also

is never a one-and-done scenario. After our initial release going to see their request handled and inserted into our

of the app, we have continued to add new features on a work pipeline. That is a very empowering experience that

monthly basis.” you won’t find at other financial institutions.”

THIRD QUARTER 2018 I CONTACT 11