Page 16 - Michigan Credit Union League: 2018 Contact Q2

MAINTAINING THE CREDIT UNION day, June 7, morning keynote speech to equip participants
DIFFERENCE AND ADAPTING TO with strategies for showing up every day to make a positive
A CHANGING INDUSTRY difference in their organization and community.

AC&E is known for its top-notch keynote speakers and Additionally, the CUES networking lunch Winning
ample networking opportunities. This year’s event will the Heart: Insights for Employee Engagement and
feature sessions to help credit union professionals adapt Motivation will shift the focus to internal leadership in
to technological advancement and find strategies to the industry, exploring how credit unions can increase
balance industry evolution with quality member service. employee engagement through effective leader/employee
communication and “winning the hearts” of employees.

“It’s so important for us to understand that the whole

“It’s so important for us toindustry could be changing,” said Robin Wybenga, CFO
at TBA Credit Union (TBACU). “We’re going to have to be understand that the whole

able to change with it.”

On Friday, June 8, Thinque founder Anders Sorman-Nils- industry could be changing.
son will deliver his keynote speech “Seamless! Crime, We’re going to have to be able to

Big Data and the Cashless Future,” which will under-

change with it.”score the importance of keeping a finger on the pulse
of the marketplace in this turbocharged environment.
Sorman-Nilsson will discuss the theory of “change apathy” Robin Wybenga, CFO
and how credit unions can resist it, staying ahead of the TBA Credit Union

curve during industry growth.

Specifically, our industry’s leaders need to make sure Inspirational comedian Judson Laipply will close out
they’re maintaining a commitment to the credit union the convention with his “Lead Your Revolution” keynote
difference amid changes — not losing grasp of our social speech in which he will touch on the difference between
mission while we’re trying to understand new technolog- change and evolution. Reacting to what’s going on in the
ical opportunities and hurdles. industry, he says, is insufficient; looking beyond the near
future to lead evolution and reach for what is possible

Optional activities such as the Sunrise Rotary’s Backpacks separates good leaders from great ones.

for Kids — a program in which AC&E attendees can help The simultaneous focus on evolving with the
stuff backpacks with school supplies for local elementary industry — and leading its evolution — while maintain-
schoolers in grades K–3 — provide the opportunity to give ing the heart and soul of the credit union movement is
back to community members most in need. This year’s what sets credit unions apart from other financial institu-
tions. Convention attendees will leave confident in their
fun run and live and knowledge of the latest industry trends and resources,
silent auctions will as well as reinvigorated with the spirit and mission of
also benefit the Michigan’s credit unions.
Children’s Miracle
Network Hospitals’

Credit Unions for IT’S ALL ABOUT COMMUNITY

Kids initiative.

To further bring this No place is more fitting to rediscover the credit union
mentality into the spirit than Traverse City. Branches in the Paul Bunyan
branch culture, The Chapter of Credit Unions compete for record volunteer
Hero Effect: Being numbers each year, which helps recognize how engaged
Your Best When It the area’s credit unions are in the community.
Matters the Most

Robin Wybenga author Kevin Brown “In 2017, [TBACU] logged more than 1,200 hours of vol-

will use his Thurs- unteer work,” said Wybenga. “We are really proud of

16 SECOND QUARTER 2018 I CONTACT