Michigan credit unions lead their peers across the nation in financial literacy outreach, teaching more than 48,000 students annually. Michigan credit unions are also leaders’ in-school, credit union branches, with some 360 student branches in school districts across the state. These branches provide outstanding opportunities for youth to learn about the importance of money management skills as well as the chance to garner job skills.
Youth programs are a long-term investment for credit union future growth. To understand the effect on the credit union’s bottom line and the future value of youth programs, see "“What is Emma Worth”- A Calculation"
by Pamela Swope, CUDE, from Credit Union Magazine
January 2004. The accompanying spreadsheet
can be customized and used to help calculate the long term net value of serving young members to your credit union.