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Michigan Credit Union League

43M GSTV Impressions for International CU Day

To celebrate International Credit Union Day, CU Solutions Group (CUSG) has partnered with Gas Station TV (GSTV), the Michigan Credit Union League (MCUL) and 21 credit union leagues, to run special credit union advertising at gas pumps across 32 states!

International Credit Union Day has been celebrated on the third Thursday of October since 1948, and in honor of the special day, CUSG and GSTV have arranged for commercials to run at all GSTV-affiliated gas stations in the 32 participating states from Oct. 13-19, 2017.

The week-long promotion will highlight credit union benefits and will be shown at nearly 12,000 gas stations, delivering 43 million impressions. Here in Michigan, spots will mirror campaign footage from CU Link.

“GSTV offers a proven and effective way to reach engaged audiences,” said Dave Adams, CEO of MCUL and president/CEO of CUSG. “This promotion will help share the credit union story across the country, increase awareness and engage new members in a big way. We’re excited to work together promoting the credit union difference on such a far-reaching project.”

“Messaging for the campaign is based on valuable consumer research conducted by CUNA,” Adams continued. “This is being leveraged by 22 credit union leagues across the county, which is once again, another testament to the power of the CUNA/league system.”

Recent research has shown that advertising on GSTV drives significant increases in consumer favorability toward products and services offered by credit unions.

Additionally, the GSTV audience is well-aligned with key credit union audience targets. Adults 18-49 comprise 69 percent of the network’s viewership, and 41 percent of GSTV viewers are between the ages of 18 and 34, a significantly higher proportion than the general population.  Moreover, the medium delivers twice the ad recall of TV.

Credit unions can learn more about leveraging the GSTV platform here.

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2017-10-16 00:00:00