In response to the 2007 announcement that Comerica Bank was planning to move its headquarters from Detroit to Texas, the Michigan Credit Union League, with financial support from many of Michigan's credit unions, launched a Supplemental Radio Campaign. These radio spots focus on the facts that credit unions support members in good times and bad and stand behind our communities when the economy gets tough. The Comerica announcement made our message more relevant than ever at a time when consumers were tuned in to the banking industry.
To fund this campaign, the MCUL Board of Directors reallocated $300,000 from the fall Cooperative Advertising campaign and added an additional $200,000 for a total of $500,000,with additional funding from credit unions. This campaign ran statewide from April 9 through May 6, 2007.
Regulatory Affairs
