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Michigan Credit Union League

Indirect Auto Lending


Improve your credit union's brand awareness while gaining a competitive edge in the auto lending market.

Auto lending makes up a substantial part of a credit union's loan portfolio. To increase your credit union’s brand visibility and become more competitive in the auto lending market, more credit unions are considering indirect lending as one more effective tool to reach consumers. With an uptick of auto buyers arranging financing at the car dealership, more credit unions are forming indirect lending programs at the point of purchase to acquire a greater share of auto loans.

Indirect lending at the point of purchase helps cultivate the member relationship.

Once a new member joins your credit union through indirect auto lending, new opportunities arise to onboard the new member to your credit union's offerings while simultaneously fostering a positive relationship.

What's special about CU Direct?

Our esteemed partner, CU Direct, is the largest indirect auto lending CUSO in the nation, with access to over 11,000 dealers nationwide and a dealer inventory of over 2.7 million vehicles. CU Direct's comprehensive set of tools help Michigan credit unions revamp an existing indirect lending program or establish a new, profitable loan pipeline.

Key features:

  • Indirect lending origination and dealer services - complete support of your credit union’s indirect lending strategy, leveraging your brand and including advisory services to grow and maintain dealer relationships

  • AutoSmart web-based shopping portal - the research tools and resources members need to access information on thousands of vehicles

  • Re-marketing solutions - asset recovery and disposition to protect your credit union and optimize vehicle resale opportunities

If you would like more information, contact your CU Solutions Group League Representative at 800-262-6285.
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