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Michigan Credit Union League

The Michigan Credit Union #KekeChallenge is On!

On Aug. 31, Michigan Credit Union League (MCUL) and CU Solutions Group (CUSG) President/CEO, Dave Adams, took on the viral "Keke Challenge." After being challenged by Hank Hubbard, CEO of One Detroit Credit Union, Adams and the teams at MCUL and CUSG posted their own dance video to Drake's "In My Feelings," challenging all Michigan credit unions and adding a twist: for any Michigan credit union that submits their own dance video, MCUL and CUSG will donate $500 to the Children's Miracle Network (CMN) Hospital of their choice.

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The Challengers

One Detroit Credit Union

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Submission Date: Aug. 3, 2018

Public Service Credit Union

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Submission Date: Aug. 10, 2018

 

Why take the challenge?

Jonny Hendricks at AC&EEvery year, more than 10 million children enter children's hospitals across North America. Many of these hospitals rely on donations and community support to provide the best care they can for children, as insurance programs often do not fully cover the cost of care. Since 1983, CMN Hospitals has helped fill those funding gaps by raising more than $5 billion to improve the lives of as many children as possible.

Credit unions have always been strong supporters of CMN Hospitals. Since 1996, the "Credit Unions for Kids" initiative — a nonprofit collaboration of credit unions, chapters, leagues/assocations and business partners from across the country — has raised more than $170 million for CMN Hospitals.

At the 2018 Annual Convention & Exposition (AC&E) in Traverse City, MCUL invited miracle child Jonny Hendricks to speak with credit union professionals about the impact CMN Hospitals have had in his life, and to sell a piece of his own artwork at the live auction benefiting Credit Unions for Kids. Over the three days of the conference, $113,000 was raised for Credit Unions for Kids through activities such as the silent and live auctions and the Mid-Michigan Chapter of Credit Unions' fun run.

Taking the #KekeChallenge is just another way that Michigan credit unions can help make miracles for kids like Jonny across the state.

Raising awareness for our movement

In addition to raising money for the Children's Miracle Network, the #KekeChallenge provides a great way for Michigan's credit unions to leverage a viral social media phenomenon to raise awareness for the credit union movement.

The biggest barrier credit unions face is often the lack of consumer awareness about accessibility to and benefits of credit union membership. Siezing the opportunity to have some fun (and raise money for a great cause!) in a highly visible way, like a social media challenge, allows credit unions to amplify their voice, reach new audiences and promote the credit union mission.

For full details about the challenge and information on submitting your video, click here. Continue scrolling to see submissions from our credit unions!

The Responders

HarborLight Credit Union

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Submission Date: Nov. 6, 2018
CMN Hospital: Helen DeVos Children's Hospital

Delta County Credit Union

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Submission Date: Nov. 5, 2018
CMN Hospital: Sparrow Hospital

Michigan Legacy Credit Union

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Submission Date: Nov. 1, 2018
CMN Hospital: Beaumont Children's Hospital
Matching Donations: $500 + Holiday Toy Drive

Alpena Community Credit Union

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Submission Date: Oct. 30, 2018
CMN Hospital: Helen DeVos Children's Hospital
 

Dort Federal Credit Union

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Submission Date: Oct. 29, 2018
CMN Hospital: Hurley Medical Center
Matching Donations: $1,000

ELGA Credit Union

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Submission Date: Oct. 23, 2018
CMN Hospital: Hurley Medical Center
 

Kellogg Community Credit Union

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Submission Date: Oct. 17, 2018
CMN Hospital: Helen Devos Children's Hospital
 

Dow Chemical Employees' Credit Union

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Submission Date: Oct. 15, 2018
CMN Hospital: Hurley Medical Center
Matching Donations: $500

First General Credit Union

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Submission Date: Oct. 9, 2018
CMN Hospital: Helen DeVos Children's Hospital
 

Oakland County Credit Union

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Submission Date: Oct. 9, 2018
CMN Hospital: Helen DeVos Children's Hospital
Matching Donations: $1,000

Consumers Credit Union

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Submission Date: Oct. 8, 2018
CMN Hospital: Helen Devos Children's Hospital
Matching Donations: $500

Wayne Westland Federal Credit Union

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Submission Date: Sept. 24, 2018
CMN Hospital: Beaumont Children's Hospital
Matching Donations: $500

Vibe Credit Union

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Submission Date: Sept. 20, 2018
CMN Hospital: Beaumont Children's Hospital
Matching Donations: $500

Limestone FCU

Limestone Federal Credit Union

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Submission Date: Sept. 13, 2018
CMN Hospital: Helen Devos Children's Hospital
 

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