Thank You to All #KekeChallenge Participants
On Aug. 31, Michigan Credit Union League (MCUL) and CU Solutions Group (CUSG) President/CEO, Dave Adams, took on the viral "Keke Challenge." After being challenged by Hank Hubbard, CEO of One Detroit Credit Union, Adams and the teams at MCUL and CUSG posted their own dance video to Drake's "In My Feelings," challenging all Michigan credit unions and adding a twist: for any Michigan credit union that submits their own dance video, MCUL and CUSG will donate $500 to the Children's Miracle Network (CMN) Hospital of their choice.
The Challengers
One Detroit Credit UnionView on Facebook |
Public Service Credit UnionView on Facebook |
Why take the challenge?
Every year, more than 10 million children enter children's hospitals across North America. Many of these hospitals rely on donations and community support to provide the best care they can for children, as insurance programs often do not fully cover the cost of care. Since 1983, CMN Hospitals has helped fill those funding gaps by raising more than $5 billion to improve the lives of as many children as possible.
Credit unions have always been strong supporters of CMN Hospitals. Since 1996, the "Credit Unions for Kids" initiative — a nonprofit collaboration of credit unions, chapters, leagues/assocations and business partners from across the country — has raised more than $170 million for CMN Hospitals.
At the 2018 Annual Convention & Exposition (AC&E) in Traverse City, MCUL invited miracle child Jonny Hendricks to speak with credit union professionals about the impact CMN Hospitals have had in his life, and to sell a piece of his own artwork at the live auction benefiting Credit Unions for Kids. Over the three days of the conference, $113,000 was raised for Credit Unions for Kids through activities such as the silent and live auctions and the Mid-Michigan Chapter of Credit Unions' fun run.
Taking the #KekeChallenge is just another way that Michigan credit unions can help make miracles for kids like Jonny across the state.
Raising awareness for our movement
In addition to raising money for the Children's Miracle Network, the #KekeChallenge provides a great way for Michigan's credit unions to leverage a viral social media phenomenon to raise awareness for the credit union movement.
The biggest barrier credit unions face is often the lack of consumer awareness about accessibility to and benefits of credit union membership. Siezing the opportunity to have some fun (and raise money for a great cause!) in a highly visible way, like a social media challenge, allows credit unions to amplify their voice, reach new audiences and promote the credit union mission.
For full details about the challenge and information on submitting your video, click here. Continue scrolling to see submissions from our credit unions!
The Responders
LAFCUView on Facebook |
Northland Area Federal Credit UnionView on Facebook |
Extra Credit UnionView on YouTube |
United Financial Credit UnionView on YouTube |
 Frankenmuth Credit UnionView on Facebook |
 Peninsula Federal Credit UnionView on Facebook |
Community Choice Credit UnionView on Facebook |
Catholic Federal Credit UnionView on YouTube |
United Bay Community Credit UnionView on YouTube |
People Driven Credit UnionView on Facebook |
FreeStar Financial Credit UnionView on Facebook |
BlueOx Credit UnionView on YouTube |
HarborLight Credit UnionView on Facebook |
Delta County Credit UnionView on Facebook |
Michigan Legacy Credit UnionView on YouTube |
Alpena Community Credit UnionView on Facebook |
Dort Federal Credit UnionView on YouTube |
ELGA Credit UnionView on YouTube |
Kellogg Community Credit UnionView on Facebook |
Dow Chemical Employees' Credit UnionView on Facebook |
First General Credit UnionView on Facebook |
Oakland County Credit UnionView on YouTube |
Consumers Credit UnionView on Facebook |
Wayne Westland Federal Credit UnionView on YouTube |
Vibe Credit UnionView on Facebook
Blue Ox Chapter of Credit UnionsView on Facebook |
Limestone Federal Credit UnionView on Facebook |
