This Could Be You!
Clearwater Credit Union has been struggling with 1.5% membership growth for years. Their board of directors asked their CEO Dianne to look for new markets within the community. Low and behold, that same night Dianne opens the local newspaper and reads that the fastest-growing population group in Clearwater is Hispanic. What similar opportunities exist in your community and how would you approach tapping into such a new market? Attend the breakout session on Wednesday titled: “Emerging Member Growth: Cultivating Diverse Markets” with Victor Miguel Corro and find out!
Keynote Presentation: Stand Out!
How to Position and Grow Your Credit Union with
POWERFUL Brand Identity Larry Mersereau
Why should I choose you for my financial services provider? It’s the unspoken question on every prospective member’s mind. If you can’t answer it succinctly…in a few words…you’re not even going to be considered. But if you do it right, you’ll be the only provider your target member will even think about doing business with. Participate in this session and you’ll take home brand-building and positioning tactics that you can use immediately to establish top-of-mind awareness in any market.
General Session:
Building Relationships with Gen Y Matt Dean
The average Gen Y-er may be much different than you expect. As a member of this elusive generation, Matt will dispel some myths and share ways that you and your credit union can build and strengthen your relationships with Gen Y. He will also share the good, bad and ugly of marketing campaigns focused on young adults.
Thursday, March 13
Staying Out of Trouble:
Compliance Savvy for Credit Union Marketers
Tom Leduc Marketing professionals and compliance geeks seem to go together about as well as oil and water – but ignoring regulatory requirements when rolling out your next marketing campaign can be costly. In this session, you will learn why compliance is important to your credit union’s well-being, without putting you to sleep. You'll take away a compliance “road-map” to help you spot compliance issues before you roll out advertising and obtain a fresh perspective on the perils of ignoring compliance.
High-Powered Integrated Direct Marketing Tony Rizzo Come and learn about generational, life-event and trigger-based direct mail and e-mail campaigns designed to generate continuous results. Tony will teach you how to structure acquisition, retention and new member communication programs that run simultaneously with promoting a range of credit union products. He’ll share a strategic framework and tips for creating successful direct mail and e-mail and provide examples of actual campaigns.
